James Tong is an avid art collector. He is the founder of 37TONG | 叁拾柒堂, a private gallery that curates contemporary art for private residences and offices.
James believes art and living should come hand in hand. He sees beyond the visible beauty of contemporary art especially when it comes to fund raising for charitable cause and some important social topics that he holds close to his heart such as Sexual Orientation & Gender Identity and HIV/AIDS.
James travels frequently for his work. His extensive travels broaden his horizons in art curation and allows him to meet with artists in person to develop and create commissioned art pieces. His personal curation has graced various publications such as Elle HK Magazine and for Movie/TV shoots.