Executive Director, European Chamber of Commerce (Singapore)
Lina Baechtiger joined EuroCham in 2012 as Committee and Membership Manager before being promoted to Executive Director in January 2015. During her time, Lina has contributed extensively to the growth strategy of the Chamber with her main tasks including the coordination of advocacy and lobbying work and overseeing the marketing and communication activities. Lina managed ten sector Committees activities contributing significantly to the numerous policy papers, consultations and events which have occurred during this time involving senior level participants from the business world as well as state and government. In her role as Executive Director, Lina reports to a board of governors comprising of Heads of European National Business Groups, Chambers of Commerce and Multinationals and heads the activates of the Chamber. She helps advance policy and business issues that European companies face in Singapore and or South East Asia.
Prior to joining the Chamber, Lina brings with her ample experience in business and clients services. During her time at Swatch Group, she was Events and Communication Manager leading a team and coordinating exhibitions, events and media relations for several brands of the Swatch Group. Lina has also worked a few years at the most renowned Hotel school in the world, the Ecole Hôtelière de Lausanne involving the implementation of operational projects and client services. Lina holds a Bachelor and Master in Political Science from Université de Lausanne. She speaks English, French, Italian and Spanish.